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Four things strategists can learn from UX designers
One of the most important themes of the talk was “lovability.” What was clear from listening to the four speakers, and from the heated debate that took place during the Q&A, is that both...
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Reasons for using advanced website design
80% (approx.) use responsive design, 17% intend to in the next 12 months 27% use infinite scroll, 29% intend to in the next 12 months Other stories from eMarketer: Instagram to Open Platform to All...
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The creative brief in the always-on world
This Fire Starters story from Google highlights three ideas for the creative brief for the immediate, engaged, digital world. The first two involve working in teams of three and using mini-briefs but...
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User experience design important for all industries
“Healthcare and pharmaceuticals” is number five on the list of industries that employ user experience professionals: 9.85% Advertising and marketing 7.93% Education 7.68% Consumer high tech services...
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Unbranded cancer campaigns get creative
Images compiled and scaled. The full article has all the different campaign details. Source: MM&M This story first appeared in the Klick Wire, delivered 7AM every Monday. Sign up to get the Wire...
View ArticleMarketers and creatives need a hug
75% of marketers plan to produce more assets this year than last, but 30% of marketers say that creatives follow the brief well, and 25% of creatives think that the marketers’ brief was well-written...
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EMOTIONAL THEMES GET CANNES SHORTLIST MORE OFTEN
Chasing Cannes wins isn’t really our business, effective marketing is, but sometimes a breakout campaign will be recognized. The above attributes shows what the judges think works for their brands....
View ArticleAward-winning creative in oncology rare disease? You better believe it.
How about carcinoid syndrome? What, you haven’t heard of it? Well you’re not alone, which is why we developed breakthrough campaign creative that hasn’t just surpassed our client’s objective to...
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CASE STUDY SITE A JOY TO USE
Netflix: Freedom and flexibility Slack: Working transparently Shopify: A north star Capital One: Customer connections Pinterest: Mission driven The design of the stories being told is so fluid it’s...
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5 things healthcare advertising can learn from general market creative
Yes, it was that bad. I promised myself a long time ago that I would never second-guess the jury. I was not in the room with my peers this year, so I don’t know what was entered nor the conversations...
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